Image via WikipediaYesterday, I was out and about with my two daughters, mid-afternoon, and they had the after-school munchies, so we stopped at the first fast-food haunt we saw – Del Taco. We order, pay, and drive off. Ten seconds later, my 11-year-old in the back seat asks, “Mom, what does ‘I bagged a hottie’ mean?”
Come again, sweet little girl who shouldn’t be saying such things?!
She handed me the bag that contained all our food, and printed in BIG, bold letters on the Del Taco bag, it said, “I bagged a hottie.” Oh . . . I get it. Del Taco must have just launched a new advertising campaign. Well, aren’t they clever?? I was so impressed by their wit. My daughters and I laughed all the way home.
Um, I don't think so.
What is wrong with you, Del Taco?! Are you telling me that there is not ONE parent in corporate headquarters or at that thoughtless advertising agency that came up with this campaign who might have thought: “Hmmmm . . . maybe this campaign isn’t real appropriate for families who have young children.”
Unless your marketing department decided that hungry mothers and children aren’t in your target demographic group, then you have made a huge mistake taking this recent ad campaign of yours public.
Imagine how uncomfortable I felt, as a mom, trying to explain to my daughter what “bagging a hottie” meant. What’s next, “Eat My Taco”? Or “Lick My Hot Sauce.” Or perhaps you might consider selling hot dogs so you can emblazon your bags and wrappers with, “Grab A Weenie.”
I am pleading with all moms in the blogosphere to put pressure on Del Taco to yank this shameful ad campaign and put every single brown paper bag printed with “I Bagged A Hottie” right where they belong . . . in the trash!
And they may want to dispose of their advertising agency while they’re at it, too.